Build a portfolio that wins work
Five short sessions. No fluff. By the end you will have a simple plan, your first case study, and a clean path to publish.
Progress0/5 days
Guide Progress
Day 1
Decide who this portfolio is for
Why it matters
A portfolio works when it speaks to one reader at a time.
What to do
- 1)Pick one primary audience.
- 2)Write one line on what they want.
- 3)List three results they care about.
5-minute task
Audience: [e.g., Marketing Lead at an e-commerce brand]
They want: [more qualified leads from social and ads]
Proof I can show: [+42% leads, 30k views week one, 3× more DMs]
Elizabeth's note
I started with many services. The shift came when I wrote one line for one buyer and removed the rest from page one.
Template
"I help [role] at [type of business] get [result] without [common pain]."
Quick Tips
Start simple: One case study is better than five weak ones.
Show numbers: "3× more leads" beats "increased leads significantly."
Keep it real: Screenshots with dates build more trust than fancy graphics.
Complete Guide
Download the full 5-day guide as a PDF reference.