Timeline
6 weeks
Services
UGC, Video editing, Content ops
Tools Used
Presets, Shot list, Review form
Challenge
Content felt far from the audience. Low comments and saves.
Solution
Interviewed customers and pulled language from real chats. Built a simple UGC brief and shot list. Edited for pace, captions, and clear CTAs. Set a weekly posting plan and review loop. Kept improving based on comments and saves.
Result
Engagement up 85% and user submissions up 60%.
+85%
Engagement
+60%
UGC submissions
Testimonials
"Videos feel like us now. People tag friends again."
Anonymous
, Lagos
Process
1
Audience Research
2
Brief & Shot List
3
Shoot
4
Edit
5
Publish
6
Iterate
Gallery
UGC brief
Shot list
Edit timeline
Clip 1
Clip 2
Comment saves (dated)
Tools Used
PresetsShot listReview form