Timeline
8 weeks sprints
Services
Campaign strategy, Content, Community management, Ads optimisation
Tools Used
UTM tracking, Metrics dashboard
Challenge
Good content but weak hooks and no clear offer. Low click-through.
Solution
Mapped pain points and wrote 20 short hooks. Produced quick videos and simple CTAs. Weekly A/B tests; kept winners, cut weak ones. Cleaned the offer and DM scripts. Shifted budget to best-performing creatives.
Result
42% more qualified leads and 30k+ views in week one.
+42%
Qualified leads
30k+
Views week one
Testimonials
"The new hooks brought the right people. DMs turned into sales."
Chidinma Okafor
Retail Lead,
Process
1
Discovery
2
Audience Insights
3
Creative & Offers
4
Launch
5
Optimise & Scale
Gallery
Reel thumbnail
Ad variants
UTM dashboard (dated)
DM script sample
Comment thread (dated)
CTA card set
Tools Used
UTM trackingMetrics dashboard