Timeline
6 weeks strategy + 12 weeks rollout
Services
Brand strategy, Identity system, Content framework
Tools Used
Style guide, Template set, Content calendar
Challenge
The brand looked different across pages and products. People could not tell it was the same company.
Solution
Ran a quick audit of touchpoints (site, socials, docs). Chose one clear position and tone. Built a simple identity system (logo rules, type, colours, voice). Trained the team and updated the key pages. Set content pillars for weekly posts.
Result
Brand recognition up by 20% in six months, and three times more qualified leads.
+20%
Brand recognition
3×
Qualified leads
Testimonials
"People now recognise us at a glance. Enquiries feel more serious."
Aisha Bello
Ops Lead, Lagos
Process
1
Research
2
Brand Audit
3
Positioning
4
Identity System
5
Rollout
Gallery
Style guide cover
Logo rules page
Type pairing preview
Colour chips
Old social header (dated)
New social header (dated)
Tools Used
Style guideTemplate setContent calendar